lighting
Broad lighting is softer than narrow. for example a naked bulb versus one with a cover, while the naked one makes a lot of a room bright the one with a cover will only light up a specific part, just like a spot light.the connotations a photo brings can be reliant on the position of the light or the temperature of the light (colour).
for example: red, orange, yellow lights would make the photo look warmer, soft and more comforting while blue, green, purple lights would make the photo look cold, abrasive and sharper
lighting position:
as seen in the picture the position of the light gives different meanings to the picture. a light which is straight on to the face or not angled away reduced shadows on the face, while angling it up or down could change the model from looking friendly and approachable to looking scary and evil. changing the position of the light from the front to the side of the model creates more shadows on their face, adding atmosphere, the further behind the more dramatic.
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